Advanced Partner Training London

16-20th January 2017

Tealium University provides training and education for all levels of digital professionals who use the Tealium iQ™ tag management system or the Tealium AudienceStream™ solution. Our program has been updated with new content for both products, highlighting new features and capabilities released in 2015 and 2016.

Our modular approach to training allows you to select topics suited to your business needs and interests ensuring that you return to the office equipped with the best techniques and solutions to your specific challenges.

Liverpool Street Etc Venues,
Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ

Monday 16th January


8:30 AM  –  9:00 AM Registration
9:00 AM  –  10:00 AM

Tag Management Concepts
Students will understand the key concepts of Tag Management interface and be able to navigate the Tealium iQ interface.

10:15 AM  –  11:15 AM

Designing Your Data Layer
Students will be able to specify and configure a Tealium iQ Data Layer.

11:15 AM  –  12:00 PM

Use Case: Initial Tag Configuration
Students will be able to Configure, Publish and Test their first Tag.

12:00 PM  –  1:00 PM Lunch
1:00 PM  –  2:50 PM

Load Rules and Data Mappings
Students will be able to build conditions for when a tag should fire, and use Data Mappings to ensure the correct data points are sent to the correct vendors.

2:30 PM  –  3:45 PM

Extensions Overview
Students will be able to explain the use of various Extensions in Tealium iQ.

4:00 PM  –  5:00 PM

Administration
Students will be able create users, profiles, change passwords and manage security.

 

Tuesday 17th January


9:00 AM  –  10:30 AM Use Case: Custom Tags
Students will be able to configure and test a Generic Tag and Custom Container
10:45 AM  –  12:00 AM Event Tracking
Students will be able to explain how Event Tracking works within Tealium iQ
12:00 PM  –  1:00 PM Lunch
1:00 PM  –  2:00 PM Tealium Tools
Students will be able to explain how to build a basic Tealium Tool and use the standard built in tools.
2:00 PM  –  3:00 PM Testing and Troubleshooting
Students will be able to use Chrome Tools, Web Companion, and Tealium Tools to Test and troubleshoot Tealium iQ configurations.
3:15 PM  –  4:30 PM AudienceStream Concepts
Students will be able to explain the concepts of AudienceStream, and understand the different elements required to build use cases.
4:00 PM  –  5:00 PM Use Case: Cart Abandoner Retargeting
Students will be able to configure and test a basic use case in AudienceStream

 

Wednesday 18th January


Partner Enablement Day

 

Thursday 19th January


9:00 AM  –  10:00 AM AudienceStream Concepts
Students will understand the key concepts of AudienceStream interface and be able to navigate the AudienceStream interface.
10:15 AM  –  11:15 AM Initial Implementation
Students will be able to use Tealium iQ to add, configure, and publish the Tealium Collect tag.
11:15 AM  –  12:00 PM Rules, Attributes, Enrichments,Audiences
Students will be able to explain the roles, and configure a selection of Rules, Attributes, Enrichments and Audience.
12:00 PM  –  1:00 PM Lunch
1:00 PM  –  2:15 PM Connectors
Students will be able to add and configure Connectors
2:30 PM  –  3:45 PM Testing
Students will be able to use the tools built into AudienceStream in order to test and sanity check configurations.
4:00 PM  –  5:00 PM Hands On Lab: Window Shopper
Students will be able to build an end to end test case using the skills learned during the previous modules

 

Friday 20th January


9:00 AM  –  10:30 AM Visitor Stitching
Students will be able to explain and configure the Visitor Stitching function of AudienceStream.
10:45 AM  –  12:00 PM Omnichannel

Students will be able to explain how Omnichannel data is processed and used to enrich visitor profiles.

12:00 PM  –  1:00 PM Lunch
1:00 PM  –  2:00 PM Data Layer Enrichment
Students will be able to demonstrate how Data Layer Enrichment can be leveraged in Tealium iQ.
2:00 PM  –  3:00 PM Data Access
Students will be able to explain the functionality of EventDB, EventStore and AudienceDB.
3:15 PM  –  4:00 PM Administration
Students will be able to use the platform.
4:00 PM  –  5:00 PM Hands On Lab: DoubleClick Cookie Sync
Students will be able to analyse, plan, and configure a complex AudienceStream use case.

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