Visitor Insights

Tealium is growing

We’re happy to announce the addition of Mike Anderson and Ali Behnam to the Tealium management team. These additions complete our portfolio of high-end Web analytics consultants with experience serving the top internet companies.

Mike was the master implementation consultant, having implemented some of the most challenging sites, including Disney Xtreme Digital, YouTube, Kayak.com, Charter Communications, Vonage, Fox Movies and many more. He’s also authored both the HBX and Visual Sciences page tags. Mike will also be contributing to the Visitor Insights blog in the areas of technical implementation strategies and techniques.

Ali served as Sr. Consultant at WebSideStory / Visual Sciences / Omniture, where he provided end-to-end consulting for the company’s strategic accounts, including Pfizer, Citi, Clear Channel, Hasbro, Guess and many more. He also authored the Visual Sciences e-commerce benchmark. You’ll be seeing Ali’s contribution quite frequently in the Visitor Insights blog.

These additions mean that Tealium is now very well positioned to handle the most complex HBX to SiteCatalyst migrations. Please contact us to find out more about our migration services.

As our first post, we thought it would be appropriate to describe what the term “Visitor Insights” means. As you know, our personal backgrounds are from the field of Web analytics. As a user of a Web analytics solution, you can learn a lot about your web site visitors.

However, web analytics solutions do not give you the full picture. Web analytics solutions by nature tell you a great deal about your web site activity, but there’s a lot of qualitative data that they don’t capture. We feel that in order to gain a full understanding of your web site visitors, you’ll need these three pillars:

• Quantitative data – this is the data that you get from your Web analytics solution. The solutions will tell you just about everything there is to know about your visitor activity on your site.
• Qualitative data – what are your visitors thinking? Why are they on your site? Although web analytics give you some insight onto this, they do not provide the full picture. This is done using surveys and questionnaires. By asking some simply questions, you can get a wealth of information about your site visitors that typically wouldn’t be captured by web analytics.
• Affinity & Benchmark data – when not on your site, what do visitors do? How do competitive sites stack up? This data can be made available in panel-based solutions such as Quantcast, Hitwise, comScore and others in this category. Although the data is often not completely representative of your entire audience, you can still learn a great deal from these solutions. Take some time for example to go to Quantcast.com and enter your Web site domain. Within seconds, you’ll get information about other sites visited by your audience and their demographics that can help you target more visitors to your site.

So Visitor Insights is about gaining a holistic view of your audience: their demographics, their browsing behavior, their likes and dislikes and their affinities. Of course, none of this matters if the data is not actionable. In other words, for each data point that you’re reporting or analyzing, you should ask yourself: “how is this actionable”?

Over the next blog posts, we’re going to cover different topics explaining these topics in more detail. In the meantime, we’d like to hear back from you as to what items should be covered in detail. Thanks for your feedback.

Welcome to the Visitor Insights blog - a weblog dedicated to better understanding your web site visitors.

In this blog, we’re going to post tips, tricks and best practices in the fields of Web analytics, online marketing, and site conversion optimization. You’ll find that our posts will cover the gamut of visitor analysis, from reporting best practices to covering specific areas of your site.

Our goal with this blog is to make it interactive, so we welcome your comments at all times. We also welcome your feedback as to what areas you’d like us to cover.

Thank you, the Tealium team.