Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. This week, we invited Andrew Edwards, digital analyst and digital marketing executive, to share his insights on AudienceStream, the newest addition to our DataCloud suite and how he sees it affecting the world of analytics.
Reporting on user activity is good. Taking action based on collected data is much, much better. Tealium’s new AudienceStream™ gives marketers a way to do just that.
Tealium’s tag management system (TMS) has already placed it square in the wheelhouse of data-collection. TMS technologies have become staples of the analytics industry by removing deployment roadblocks that long prevented accuracy and attribution. One valuable product of a technology that manages data collection is that it can aggregate data from many sources and then connect that data to many other sources for execution on what was collected.