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Posts Categorized: tag management

AJAX tracking.. When URLs no Longer Change

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AjaxRemember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to expand a small rectangle into a larger rectangle. You’re still on the same web page, but it seems like most everything is now changed. In fact, you’re no longer clicking, you’re swiping.. and things are flying by fast.

A developer might refer to this as an AJAX-based site. These sites are visually amazing and technically much smarter from a performance and usability standpoint. However, they present challenges to the marketer’s tag-based world where most tags were originally designed with the old before-AJAX mindset.

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by Ty Gavin
VP, Solutions
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How Tealium is Different from Other Tag Management Tools

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All of us at here at Tealium take pride knowing that we are creating solutions that make the lives of digital marketers and IT professionals easier, while improving the experiences of their online visitors. Recently, Ram Manohar Bokkisa, Only Web Analytics  blogger, shared his experiences working with Tealium iQ and how it differs from any other tag management system on the market. Check out a few excerpts from his blog and a link to read the full post below.

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by Michael Ellis
Content Marketing Manager
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Closing the Analytics Action Gap

Posted by & filed under digital marketing, enterprise tag management, tag management, Web Analytics.

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. This week, we invited Andrew Edwards, digital analyst and digital marketing executive, to share his insights on AudienceStream, the newest addition to our DataCloud suite and how he sees it affecting the world of analytics.

Reporting on user activity is good. Taking action based on collected data is much, much better. Tealium’s new AudienceStream™ gives marketers a way to do just that.

Tealium’s tag management system (TMS) has already placed it square in the wheelhouse of data-collection. TMS technologies have become staples of the analytics industry by removing deployment roadblocks that long prevented accuracy and attribution. One valuable product of a technology that manages data collection is that it can aggregate data from many sources and then connect that data to many other sources for execution on what was collected.

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by Andrew Edwards
Managing Partner, Efectyv Digital
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Marketing in a Digital World: Viewpoints from DMEXCO 2013

Posted by & filed under digital marketing, enterprise tag management, tag management.

For two days every September, Cologne, Germany, becomes the global hub of digital marketing at DMEXCO. For those of you that are unfamiliar with this trade show, allow me to paint a picture with a few numbers:

  • 600,000 square feet of exhibition space
  • 26,000 visitors
  • 740 exhibitors
  • 450 international top-tier speakers

It’s a huge operation and the entire city seems to be packed to the gills with the great and the good of the European digital marketing industry. Booking accommodations for the event becomes an expensive process if you wait too long (I had to contact 15 hotels in March before I could secure something even remotely reasonable); and boarding a 7 a.m. plane at London Gatwick the day before feels like a networking event in and of itself with so many familiar faces.

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by Richard Wright
Senior Marketing Manager for EMEA
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A European Viewpoint on the Evolution of Tag Management

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oldenburgEditor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 500+ major solution vendors that are integrated into the Tealium tag management platform on a turnkey basis. This week we interviewed digital marketing analytics expert Lukas Oldenburg, Senior Digital Analyst for Unic, a top e-business solutions company based in Zurich, Switzerland that provides integrated consulting, creation, implementation and business operations products.

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by Richard Wright
Senior Marketing Manager for EMEA
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Track Complete Social ROI from Pinterest

Posted by & filed under digital marketing, enterprise tag management, online marketing, Social Media, tag management, Web Analytics.

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. This week, we invited Sharad Verma, CEO and co-founder of Piqora, to share his expertise on tracking ROI for visual social networks.

Pinterest has rapidly emerged as the third largest visual and social content delivery network – driving more traffic than Yahoo! and Bing combined – creating an average order value of $169 in e-commerce traffic. Leading brands and retailers have taken note of the rapid growth in Pinterest activity, which has resulted in marketers quickly revising social media initiatives to leverage Pinterest for sparking viral brand awareness, website traffic and increasing conversions.

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by Sharad Verma
CEO and Co-Founder of Piqora
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Key Questions to Keep in Mind When Selecting a TMS

Posted by & filed under digital marketing, enterprise tag management, tag management.

So many vendors, so many options. In a space where just two years ago we saw only a handful of players in tag management, we now have a menu of TMS vendors to choose from, all with shiny new features and innovations, promising to solve your biggest challenges. Am I surprised? No. It reminds me of the early 2000s when cell phones exploded onto the market — a hot technology is going to get heated competition in the market, and fast.

The problem? Every vendor believes their solution is better than the competition’s and all have dozens of reasons to justify those claims (self included). But ultimately it’s up to you to do your homework before making such a commitment. And don’t slack on your homework, because a tag management system (TMS) is a big commitment.

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Why Data Validation is Critical for Bid Management

Posted by & filed under Bid Management, digital marketing, enterprise tag management, tag management.

It’s no secret that marketing is evolving. New media, new models and a changing focus have signaled a shift from broad campaign measurement to per ad ROI. Better tracking at a click/impression level has enabled this focus on maintaining margins, planning budgets and generating sales. Now more than ever marketers are extremely focused on using statistics and all that data to drive their decisions. Tag management platforms not only offer a great way to keep up with this changing environment which enable marketers to quickly test new media and new optimization vendors, but more importantly they can be readily deployed to monitor the ever critical data streams those vendors require. (more…)

by Chris Slovak
Senior Sales Engineer
2 comments

Key Takeaways from Digital Velocity Europe

Posted by & filed under tag management.

Just five months after the success of Tealium’s inaugural user conference in San Diego, last week’s Digital Velocity Europe, our first user conference this side of the Atlantic, was overflowing with digital marketers and data-driven professionals from 10 European countries. Our unique one-day format blended the theoretical and practical with a mix of inspirational thought leaders and client presentations in the morning, and hands-on learning courtesy of Tag Management University in the afternoon. The event was held in central London.

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by Richard Wright
Senior Marketing Manager for EMEA
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Tealium’s New Interactive Vendor Rankings are All About Community

Posted by & filed under digital marketing, enterprise tag management, online marketing, tag management.

When it comes to making important buying decisions, people often rely on the recommendations of their trusted network. With the rise of social media, access to this type of information has become incredibly amplified. Not only can we see what our friends and family are buying through different social outlets and review platforms, but we can also lean on the experience of liked-minded strangers – the so-called “wisdom of the crowds.”

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by Erik Bratt
VP of Marketing Communications
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