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Posts Categorized: tag management

Track Complete Social ROI from Pinterest

Posted by & filed under digital marketing, enterprise tag management, online marketing, Social Media, tag management, Web Analytics.

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. This week, we invited Sharad Verma, CEO and co-founder of Piqora, to share his expertise on tracking ROI for visual social networks.

Pinterest has rapidly emerged as the third largest visual and social content delivery network – driving more traffic than Yahoo! and Bing combined – creating an average order value of $169 in e-commerce traffic. Leading brands and retailers have taken note of the rapid growth in Pinterest activity, which has resulted in marketers quickly revising social media initiatives to leverage Pinterest for sparking viral brand awareness, website traffic and increasing conversions.

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by Sharad Verma
CEO and Co-Founder of Piqora
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Key Questions to Keep in Mind When Selecting a TMS

Posted by & filed under digital marketing, enterprise tag management, tag management.

So many vendors, so many options. In a space where just two years ago we saw only a handful of players in tag management, we now have a menu of TMS vendors to choose from, all with shiny new features and innovations, promising to solve your biggest challenges. Am I surprised? No. It reminds me of the early 2000s when cell phones exploded onto the market — a hot technology is going to get heated competition in the market, and fast.

The problem? Every vendor believes their solution is better than the competition’s and all have dozens of reasons to justify those claims (self included). But ultimately it’s up to you to do your homework before making such a commitment. And don’t slack on your homework, because a tag management system (TMS) is a big commitment.

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Why Data Validation is Critical for Bid Management

Posted by & filed under Bid Management, digital marketing, enterprise tag management, tag management.

It’s no secret that marketing is evolving. New media, new models and a changing focus have signaled a shift from broad campaign measurement to per ad ROI. Better tracking at a click/impression level has enabled this focus on maintaining margins, planning budgets and generating sales. Now more than ever marketers are extremely focused on using statistics and all that data to drive their decisions. Tag management platforms not only offer a great way to keep up with this changing environment which enable marketers to quickly test new media and new optimization vendors, but more importantly they can be readily deployed to monitor the ever critical data streams those vendors require. (more…)

by Chris Slovak
Senior Sales Engineer
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Key Takeaways from Digital Velocity Europe

Posted by & filed under tag management.

Just five months after the success of Tealium’s inaugural user conference in San Diego, last week’s Digital Velocity Europe, our first user conference this side of the Atlantic, was overflowing with digital marketers and data-driven professionals from 10 European countries. Our unique one-day format blended the theoretical and practical with a mix of inspirational thought leaders and client presentations in the morning, and hands-on learning courtesy of Tag Management University in the afternoon. The event was held in central London.

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by Richard Wright
Senior Marketing Manager for EMEA
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Tealium’s New Interactive Vendor Rankings are All About Community

Posted by & filed under digital marketing, enterprise tag management, online marketing, tag management.

When it comes to making important buying decisions, people often rely on the recommendations of their trusted network. With the rise of social media, access to this type of information has become incredibly amplified. Not only can we see what our friends and family are buying through different social outlets and review platforms, but we can also lean on the experience of liked-minded strangers – the so-called “wisdom of the crowds.”

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by Erik Bratt
VP of Marketing Communications
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Tealium Joins New HubExchange from ExactTarget

Posted by & filed under digital marketing, enterprise tag management, online marketing, tag management, Web Analytics.

HubExchange-logoWe’re happy to announce that on July 15, Tealium will debut as one of the featured vendors within ExactTarget’s new HubExchange, an interactive marketplace that enables ExactTarget users to better integrate their mission-critical digital marketing solutions. Tealium is proud to be the only tag management vendor included in the initial launch. (more…)

by Michael Ellis
Content Marketing Manager
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Why Tags Go ‘Rogue’ and How to Tame Them

Posted by & filed under digital marketing, enterprise tag management, online marketing, tag management.

boxheadLet’s face it, technology isn’t perfect. After all, behind the million lines of code, server racks and bright monitors, are people – issues can and will arise. Luckily, having a tag management solution (TMS) in place can mean the difference between a catastrophic website outage and business continuity. Today, digital marketing solutions are critical to the success of most businesses in acquiring, converting and retaining customers. Furthermore, without properly functioning marketing tags (also known as tracking pixels / beacons or JavaScript snippets), your marketing solutions wouldn’t even be able to operate. Making sure that these solutions don’t impact the online customer experience, or worse, revenue generation, is more important than ever. (more…)

by Chris Slovak
Senior Sales Engineer
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Introducing the Tealium Learning Community (TLC)

Posted by & filed under digital marketing, enterprise tag management, online marketing, product management, Social Media, tag management, tagging, Web Analytics, Web Analytics Implementation.

Today I am extremely excited to announce the launch of the Tealium Learning Community.

Available to Tealium clients and partners, the TLC (pun intended) is the place to find the help, documentation and other educational resources users need to be successful with Tealium’s service. You can find out about new features, learn to navigate the Tealium management console, and get help with any questions you might have on how to maximize your use of Tealium iQ. Because we want Tealium to be the place where digital marketers go to be successful, we believe that a social / community approach to knowledge sharing is the best solution. The Tealium Learning Community is that solution.

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by Clint Ivy
Senior Director of Education
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Vodafone Confirmed to Present at Digital Velocity Europe

Posted by & filed under tag management.

Digital Velocity Europe is just two months away and we are delighted to announce that telecommunications giant Vodafone has been added to the list of speakers for the event on June the 20th.  Jeroen Jaspar, online product manager for Vodafone, and Adversitement’s Koen Penders will be demonstrating how Vodafone Germany successfully implemented Tealium iQ and used it to boost the effectiveness of their digital marketing. Vodafone’s presentation at Tealium’s inaugural European user conference will also detail best practices and the role tag management plays in their online strategy.

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by Richard Wright
Senior Marketing Manager for EMEA
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Tag Auditing & Tag Management: 7 Questions with ObservePoint

Posted by & filed under digital marketing, tag management.


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Editor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 450+ major solution vendors that are integrated into the Tealium tag management platform on a turnkey basis. This week we interviewed digital marketing veteran Robert Seolas, co-founder at ObservePoint, a leader in web tag auditing that provides quality assurance tools for improving the quality and reliability of web analytics data, and enables companies to be confident in their data-driven decisions.

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by Michael Ellis
Content Marketing Manager
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