Infographic: How Developing a Formal Martech Strategy Pays Off Big

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short when it comes to owning their marketing technology strategy and properly aligning it with their overall business goals. In addition, they continue to be plagued by data fragmentation and other issues. Check out this new infographic from the CMO Council, and use this special link to download the report, Quantify How Well You Unify, for free. You can also read our press release announcing the full 37-page report here.

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