The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in viewer habits has given media companies a new opportunity to build experiences that go far beyond what linear television was able to provide.
Roku is one of the leading over-the-top (OTT) TV devices that allows viewers to enjoy hundreds of apps from content providers. Tealium’s latest integration with Roku enables content providers to better understand viewing habits and leverage viewer data across their entire portfolio of digital products.
In today’s video, watch an overview of Tealium’s Roku Library, which empowers customers to track data points associated with users and interactions in their custom Roku app. The data can then be distributed to a data warehouse or leveraged with a third party vendor resulting in more targeted offers, recommendations and enhanced customer experiences.
A truly unified customer experience requires integration across your entire consumer experience portfolio- including new, emerging technologies such as Internet of Things (IoT), Over the Top content (OTT) and Virtual Reality (VR), just to name a few. With over 1,000 integrations, Tealium is committed to providing customers with all the necessary capabilities to take full advantage of next generation customer experience channels, while ensuring they are integrated into the organizations data strategy.