For two days every September, Cologne, Germany, becomes the global hub of digital marketing at DMEXCO. For those of you that are unfamiliar with this trade show, allow me to paint a picture with a few numbers:
- 600,000 square feet of exhibition space
- 26,000 visitors
- 740 exhibitors
- 450 international top-tier speakers
It’s a huge operation and the entire city seems to be packed to the gills with the great and the good of the European digital marketing industry. Booking accommodations for the event becomes an expensive process if you wait too long (I had to contact 15 hotels in March before I could secure something even remotely reasonable); and boarding a 7 a.m. plane at London Gatwick the day before feels like a networking event in and of itself with so many familiar faces.