Joe Lucas is Director of Demand Generation & Marketing Operations at InsideView®, a leader in CRM Intelligence.
Editor’s Note: This is part of an ongoing series of interviews with digital marketing thought leaders. This week, we sit down with Joe Lucas, Director of Demand Generation & Marketing Operations at InsideView®, which provides CRM Intelligence™ to drive marketing, sales and account management results. InsideView provides the data, insights and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies.
Hi Joe, thank you for taking the time to talk with us today. Tell us about your digital marketing operations – what is your overall lead generation strategy, and how many leads do you bring in each month?
We have a fairly standard inbound marketing approach. We invest in content marketing, have a strong social presence, and back all of that up with a supporting paid media and retargeting strategy. Obviously, we also use our own technology to enable our sales teams, create more effective outbound campaigns, and make our lead nurturing programs more relevant and timely. This year we’re also going to add a strong field-marketing program, which is pretty exciting to me. Technology has really impacted more traditional forms of marketing in ways that make certain activities that were once out of reach for small companies effective again.
Right now we are averaging about 7,500 leads per month from all of our efforts combined.