Sales professionals have one of the most exciting roles here at Tealium because we’re constantly engaged in interesting conversations with potential customers about what’s new, what’s working and what’s not in the world of marketing. We consistently gain important market feedback about almost every industry from retail to financial services during these conversations, which help us drive our product roadmap. Similarly, we provide strategic recommendations based on our expertise in digital marketing that ultimately improve online marketing programs for our clients.
Although every organization has different technical requirements and business goals, we find that a common thread of inquiry develops during the sales process. Whether you’re researching if tag management is right for your organization or if you’re currently narrowing down a provider, you most likely want to ask at least one of the following most frequently asked questions I receive from marketing professionals about implementing Tealium’s tag management solution.