I’m Running for the WAA Board of Directors

Hi everyone, this is Olivier. I wanted to drop a quick note to let you know that I’m running for the Web Analytics Association Board of Directors.

For those who read this blog, I would like to explain briefly the reasons behind my nomination and why I’m asking you to vote for me (weird feeling now… requesting your vote! I feel like I’m entering into politics).

Anyway, I have presented my candidacy because I feel that our industry needs as much help and support as we can provide. And having been in the Web Analytics and Online Optimization space for more than 10 years now, I felt it was time for me to give back to this industry that has given me so much. My objective with the WAA if I have the chance to be elected is to put much effort in helping web analytics and online marketers solve the challenges of spending more time on what matters. For the past 10 years, and everywhere I go, it’s the same challenge.

What matters is the analysis, the interpretation, and more importantly the actions/recommendations/changes we can make base on the data that has been collected. Testing new marketing or web design ideas, improving the user experience, watching the online conversion rates increase, that’s what is fun and rewarding.

But unfortunately, most people are bugged down with data accuracy, implementation challenges, best practice measurements, etc. Too many individuals are spending their time trying to reconcile numbers, understanding and explaining why A and B don’t match as they should, figuring out the best way to measure specific web content (i.e.. flash, video, Social Media, mobile, offline data, etc.), and finally coordinating efforts with IT to implement (or re-implement) their web analytics tags for the 10th times to capture all this. There’s got to be a better way. And that’s the challenge I would like to tackle with all the players in this industry if I’m elected.

I really think that the WAA could be more proactive as an organization. Look at the W3C (World Wide Web Consortium) and how they create web standards ahead of time for everyone, especially for technology vendors to follow. As a WAA director, I would love to list all the key challenges expressed by the WAA members (some of them listed above) and figure out proactive standards and best practices for measurement and implementation with all the key players in this industry so that WE (all of us) get to spend more time on what matters.

For more information about my candidacy, you can visit the WAA site.

I appreciate everyone’s support, and I wish you all a successful 2009.

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