To the list of examples of how tag management increases marketing agility, add another: escaping the traditional holiday 'code freeze' that many online retailers implement during the ever-critical holiday shopping season.
The ‘code freeze’ is essentially a company-mandated lockdown on any web site changes or improvements in order to minimize the risk of errors and downtime that might effect the smooth flow of online purchases. This typically happens during the holiday season.
With the advent of new tag management solutions like Tealium, digital marketers can be much more agile and efficient, while still honoring the freeze. Marketers can now easily launch a new online solution or campaign to help accelerate holiday results without having to worry about being “frozen out”.
How is this possible? In Tealium’s case, the tag needed to make these changes is already baked into every page of the site, “pre-freeze.”
With our tag in place, digital marketers with the appropriate system rights can then add, edit or remove the tag of any digital vendor through an intuitive, web-based interface without ever asking developers to modify the pages again.
The Tealium tag is one of the most powerful in digital marketing, able to handle hundreds of vendor tags without a hiccup and without slowing down page speed (in fact, we help increase web site performance).
Using Tealium, marketers can now be more proactive in helping increase results during the most critical time of the year.
In the past, e-commerce marketers have been restricted in their ability to launch new campaigns or solutions during the critical holiday season. Tealium frees them to act faster and more efficiently to help maximize sales during this important period.
Code freezes are important, but they don’t have to put your digital marketing on ice.