How Much Does Tag Management Improve Marketing Agility?

One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, digital marketers and their developer counterparts can avoid any software coding and get their solutions deployed almost as fast as they contract them. But how much faster exactly? We asked that question in a recent survey to some of our customers via TechValidate, an independent third-party survey tool.

The results were impressive.

  • Via manual tagging, 72 percent of customer respondents said it took them one month or longer, with one-third saying it took several months. Nineteen percent said it took them one week.
  • With Tealium, 76 percent of users said it took them one day or less, with 32 percent saying it took them less than an hour. That’s agility.

Here are the results via manual tagging:

Screen Shot 2014-09-04 at 9.35.39 AM

Here are the results with Tealium:

Screen Shot 2014-09-04 at 9.39.21 AM

Given this agility, it not surprising then that more than 80 percent of customers said Tealium is foundational to their digital marketing efforts.

To view more charts, case studies and stunning facts, visit our TechValidate content portal. To get white papers, data sheets and video content, visit our resources section on Tealium.com

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