Google AMP HTML and Tealium
Google AMP HTML defines a new standard for simple analytics tracking in a web browser. Tealium Collect REST API data collection conforms to this new standard as it follows the traditional [...]
Google AMP HTML defines a new standard for simple analytics tracking in a web browser. Tealium Collect REST API data collection conforms to this new standard as it follows the traditional [...]
Tealium has returned to Cologne, Germany to exhibit at DMEXCO 2015 and so far we’re having a great time! If you’ve been to DMEXCO before you’ll know that it’s the biggest exhibition in Europe for [...]
It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]
One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]
Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]
The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]
For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]
The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]
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