Retailers Leverage Tealium to Power a Record Cyber Weekend
3.4 billion tags served across Tealium customer sites and 7x increase in omnichannel events delivered highlight a record-breaking start to the holiday shopping season
SAN DIEGO, CA (December 3, 2015) – Tealium, the leader in customer data solutions and enterprise tag management, today announced the company served up 3.4 billion tags on Cyber Monday, powering 80% more web traffic as compared to 2014. Tealium was also named one of the Top Five Fastest Tags on Cyber Monday for the second year in a row by Ghostery, who analyzed real user tag latency metrics across the top 25 online retailers.
This year, more than 151 million people shopped from Thursday to Sunday according to the National Retail Federation (NRF), transforming Cyber Monday into a days-long Cyber Weekend event. The shopping season kicked off even earlier for Tealium customers, who experienced 73% more traffic than last year on Wednesday and 73% more on Thanksgiving Day. Black Friday, while historically focused on in-store sales, saw nearly double the web traffic as compared to 2014, signaling that digital is playing an increasingly important role days before Cyber Monday.
“When retailers leverage technologies built for reliability and scale, they can not only survive these incredible spikes in site traffic, but they can excel and deliver the kind of customer experience that results in revenue,” said Jeff Lunsford, CEO of Tealium. “What’s just as exciting and interesting this year is the number of organizations that are using their marketing technologies to completely transform the way they are engaging with their customers.”
The 2015 holiday shopping weekend not only saw more site traffic across Tealium’s customer base, but also a significant increase in retailers focused on delivering omnichannel marketing experiences. Tealium AudienceStream customers delivered seven times more events as compared to 2014, including visitor profile enrichments from online and offline sources, actions taken via connectors, and more.
In a November survey of Tealium customers through TechValidate, survey respondents shared their perceived holiday shopping season readiness and the marketing channels playing the biggest role in driving conversions this year. Findings include:
- 97% of respondents reported feeling better prepared heading into this year’s holiday shopping season as compared to last year.
- 80% of respondents noted email as the primary channel of focus for their holiday marketing initiatives, with 49% relying heavily on display and social.
- 45% of respondents planned to use mobile as a key driver of conversions.
Regardless of marketing channel focus, one common goal across all retailers during the holiday shopping season is delivering the best possible customer experience. Despite the significantly higher volume of web traffic, Tealium’s performance times decreased during Cyber Weekend. Customers saw a 38% faster tag delivery time this year, leveraging Tealium’s industry-leading architecture and global multi-CDN infrastructure.
For more information about Tealium and the company’s leading customer data platform, please visit www.tealium.com.