Driving Contextual Marketing Experiences in the Increasingly Anonymous Era


Der überwiegende Teil von Website-Besuchern ist anonym – laut verschiedenen Studien zwischen 97 und 98 Prozent. Bei den meisten Unternehmen geben somit nur 2 bis 3 Prozent der Besucher eine E-Mail-Adresse oder sonstige persönliche Daten an, um sich zu identifizieren.

Despite this staggering figure, today’s marketers focus most of their efforts to engage the small minority of known prospects via email. Anonymous data plays an important and direct role when it comes to driving contextual marketing experiences – enabling not only more relevant interactions with visitors in an unknown state, but also more compelling known customer experiences.

In this report, seasoned industry analyst Andrew Jones makes the case for marketers to leverage first-party, anonymous data to engage prospects and customers far more effectively than their competitors – and provides the technical guidance needed to achieve success.

Download your complimentary copy of the whitepaper, ‘Driving Contextual Marketing Experiences in the Increasingly Anonymous Era,’ to learn more.

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