Create a 1st Party Data Foundation
1st party data can be collected and delivered in two different ways — client-side (browser) and cloud-based delivery (server-side). With the number of devices and channels generating data, brands need both capabilities to create a common foundation across disparate channels and technologies. As part of the Tealium Customer Data Hub, EventStream’s cloud data collection and activation functionality enables brands to have unparalleled control over their 1st party data.
Robust and Lightweight Data Collection, Minimize SDKs
Customers expect value from any experience in seconds, especially on mobile devices. That’s why server-side management of data is so important— it comes with performance benefits. Mobile apps need to be fast, stable and use the network as little as possible. With a lightweight client, the vendor-specific logic to record events can be done server-side to streamline data delivery by removing vendor tags from your visitor’s browser for enhanced performance. This is also ideal for desktop and web experiences where efficiency is critical.
Simple to Use, Intuitive Interface
Quickly and easily orchestrate cloud data collection from any source to activation in any destination. Integrate your entire technology stack with easy-to-use tools enabling data integration at the click of a button. The EventStream API Hub is particularly valuable for data collection and activation on mobile and connected device applications where processing power is limited.
Directly Measure and Use 1st Party Data to Close the Gap
With the targeting intelligence and measurement power of 3rd party cookies going away due to Apple and Google browser changes, 1st party data can help close the gap. Directly measure 1st party event data with EventStream and deliver it to vendors like Facebook, Google, Tiktok, and more to still target your customers with personalized offers.
