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Category Archive for: "IoT and Mobile"
IoT Office Hack #1: Solving Conference Room Overlap
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By Genesis Velarde
In IoT and Mobile Posted November 1, 2016

IoT Office Hack #1: Solving Conference Room Overlap

Some people have a hard time dealing with confrontation, especially when it comes to the workplace. Imagine a situation in which you are standing outside a meeting room and need to hop on a [...]

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Mobile Apps On the Pulse of Future Technology
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By Genesis Velarde
In IoT and Mobile Posted October 25, 2016

Mobile Apps On the Pulse of Future Technology

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What’s in a Game of Foosball?
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By Charlotte Morgan
In IoT and Mobile Posted September 14, 2016

What’s in a Game of Foosball?

Marketers have approximately three seconds to grab the attention of passing traffic.  This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]

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Three Tips for Mobile and OTT-Enhanced Marketing
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By Chris Andres
In IoT and Mobile Posted September 14, 2016

Three Tips for Mobile and OTT-Enhanced Marketing

Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]

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Feature Spotlight: Roku Library
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By Meredith Albertson
In IoT and Mobile Posted August 18, 2016

Feature Spotlight: Roku Library

The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in [...]

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Kahuna’s Marchick: Redefining Marketing For the Mobile Era
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By Neal George
In IoT and Mobile Posted October 27, 2015

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

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Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”
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By Neal George
In IoT and Mobile Posted October 1, 2015

Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”

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DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption
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By Neal George
In IoT and Mobile Posted August 27, 2015

DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption

Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]

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Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
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By Neal George
In IoT and Mobile Posted June 2, 2015

Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric

Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]

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Agility and Flexibility are Key for Mobile Vendor Deployments
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By Adam Corey
In IoT and Mobile Posted April 6, 2015

Agility and Flexibility are Key for Mobile Vendor Deployments

A study last year by media agency OMD found that consumers switch between devices an average of 21 times per hour while at home. As someone who has spent an entire career focused on customer [...]

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