Join a live demonstration of Tealium's native support for Acxiom Real Identity rTag to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Acxiom's Real Identity™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. Tealium allows you to easily implement and manage the Acxiom Real Identity™ rTag through Tealium iQ.
Supported Integration Types
Acxiom Real Identity rTag can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Acxiom Real Identity rTag can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
State of the CDP 2024
How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue
