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MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Use Tealium's MediaMath tag and/or AudienceStream connector to onboard first party data in real-time.
Supported Integration Types
MediaMath can be integrated in the following ways:
Device-Based Delivery
AudienceStream
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Supported Device Types
MediaMath can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Features
This integration offers these features:
Cookie Match
Tealium iQ MediaMath Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor
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