Yahoo Ad Manager Plus
Yahoo Ad Manager Plus
Leverage the Yahoo and Tealium Integration to deploy and manage Yahoo’s client side family of Tags, including Yahoo Search, Yahoo Contextual Ads, Yahoo Tag Manager (Japan), Yahoo Retargeting (Japan), Yahoo Dot, Yahoo Ad Manager Plus and Yahoo Analytics. Additionally, benefit from the Tealium AudienceStream integration with Yahoo Gemini for sending enriched Vistor Profiles and Audiences to Yahoo for more personalized display advertising.
  • Adtech
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Supported Integration Types
Yahoo Ad Manager Plus can be integrated in the following ways:
  • Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
  • Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
  • AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • Installation Library Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
  • Developer API Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
  • Tealium Tool Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
  • Navegador web These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
  • Mobile Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
  • Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
  • Dispositivos conectados Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Features
This integration offers these features
  • Add User to Custom Audience
  • Remove User From Custom Audience
  • Create Custom Audience
  • Cookie Match Tealium iQ's Yahoo's Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor, and the cookie that identifies the user for Yahoo.