‘Why should my business pay for a tag management system (TMS) when there are free services available?’
That certainly is a valid question. There are various free tag management options available in the market today with the prevailing free solution being Google Tag Manager. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.”
‘Free’ solutions cost your business money when:
To evaluate what system is right for your business, it’s important to evaluate the following critical criteria for adopting a tag management solution. Tag management systems should enable your business to move quicker, reduce costs, enable employees and ultimately empower the organization to leverage data more easily.