The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.
Download dataIQ’s General Data Protection Regulation 2017 report to:
The countdown is on. Companies must get their data practices in line. But they should also see GDPR as an opportunity to provide what today’s consumers want – clarity and processes that put their individual rights first.
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