Tag management systems emerged in the late 2000s to address challenges posed by the explosive growth in digital marketing solutions, now numbering 5,381, according to ChiefMartec.com, a leading authority on marketing technology. Tag management helps organizations strategically manage their data foundation and streamline tag deployments, which previously required ongoing IT assistance to support.
Tag management has moved rapidly to help manage tags and data outside of the traditional website. Companies are using tag management to control and manage their customer data and MarTech vendors across web, mobile, IoT, and connected devices. One thing to note about mobile apps is that instead of using a master tag from the tag management provider, they leverage a library that serves the same essential purpose. Once the library is added to the mobile app, marketers and mobile developers can add analytics and other solutions without having to recertify the app in the mobile app marketplaces.
Les systèmes de gestion des balises contrôlent le déploiement de toutes les autres balises et les déploiements des fournisseurs d'applications mobiles par le biais d'une interface Web intuitive, sans exiger de codage de logiciel. Les systèmes de gestion de balises facilitent l'ajout, la modification ou la suppression de n'importe quelle balise en un seul clic. Les solutions de gestion des balises d'entreprise, comparées aux gestionnaires de balises gratuits, fournissent également toute une gamme de fonctionnalités avancées, comme la personnalisation, la gestion des données, les contrôles de confidentialité, l'assistance pour les applications mobiles, et plus encore.
Les 5 principaux avantages de la gestion des balises
Because of its strategic position in the data supply chain, tag management systems have rapidly evolved to become a key part of the foundation for data management and collection. A tag management system collects first party data. First party data is considered the most powerful and relevant data because it is the behaviors and interactions you compile on visitors. This robust first party data can be used to create unified customer profiles, driving more timely and relevant omnichannel experiences while fueling business intelligence initiatives and streamlining data warehouse projects.
There are many factors in determining whether you need tag management. Here are six sure-fire signs…