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    IoT and Mobile

     IoT Office Hack #1: Solving Conference Room Overlap
    By Genesis Velarde
    In IoT and Mobile
    Posted November 1, 2016

    IoT Office Hack #1: Solving Conference Room Overlap

    Some people have a hard time dealing with confrontation, especially when it comes to the workplace. Imagine a situation in which you are standing outside a meeting room and need to hop on a [...]

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     Mobile Apps On the Pulse of Future Technology
    By Genesis Velarde
    In IoT and Mobile
    Posted October 25, 2016

    Mobile Apps On the Pulse of Future Technology

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     What’s in a Game of Foosball?
    By Charlotte Morgan
    In IoT and Mobile
    Posted September 14, 2016

    What’s in a Game of Foosball?

    Marketers have approximately three seconds to grab the attention of passing traffic.  This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]

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     Three Tips for Mobile and OTT-Enhanced Marketing
    By Chris Andres
    In IoT and Mobile
    Posted September 14, 2016

    Three Tips for Mobile and OTT-Enhanced Marketing

    Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]

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     Feature Spotlight: Roku Library
    By Meredith Albertson
    In IoT and Mobile
    Posted August 18, 2016

    Feature Spotlight: Roku Library

    The way we watch television has changed. With streaming and on-demand services like Hulu and Netflix, you can now consume your favorite programming whenever and wherever you like. This shift in [...]

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     Kahuna’s Marchick: Redefining Marketing For the Mobile Era
    By Neal George
    In IoT and Mobile
    Posted October 27, 2015

    Kahuna’s Marchick: Redefining Marketing For the Mobile Era

    With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

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     Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”
    By Neal George
    In IoT and Mobile
    Posted October 1, 2015

    Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”

    Read More
     DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption
    By Neal George
    In IoT and Mobile
    Posted August 27, 2015

    DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption

    Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]

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     Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
    By Neal George
    In IoT and Mobile
    Posted June 2, 2015

    Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric

    Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]

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     Agility and Flexibility are Key for Mobile Vendor Deployments
    By Adam Corey
    In IoT and Mobile
    Posted 6 April 2015

    Agility and Flexibility are Key for Mobile Vendor Deployments

    A study last year by media agency OMD found that consumers switch between devices an average of 21 times per hour while at home. As someone who has spent an entire career focused on customer [...]

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