What is 2nd Party Data? Here’s Your Answer
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
"What is 2nd party data?" It's a common question among marketing professionals looking to create a data-driven marketing strategy. Spoiler alert: 2nd party cookies don't exist.
Internal and external data sources are typically managed by different teams, serve different functions, and integrating them together can be challenging. Many organizations will pick one main [...]
The Belgium DPA’s decision asserts that, for GDPR purposes, Transparency and Consent (TC) Strings are personal data and that IAB Europe is the data controller of TC Strings. Vendors who [...]
We here at Tealium have a need for speed. So much so that having just one CDN, or content delivery network, to deliver your tags would not suffice. Faster loading helps improve customer [...]
Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]
It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]
I know what you’re thinking, “When did Tealium launch a new product?” With AudienceStream out of its infancy and in wide adoption mode, we have given birth to our third child affectionately, and [...]
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