Our library contains a variety of resources focused on enterprise tag management, customer data and real-time marketing. Come back often to explore best practices, success stories, data-driven reporting and fresh perspectives.
Gartner Report: Bridge Silos of Customer Engagement, or Risk Killing Your Customer Experience
Many enterprises continue to engage their customers with isolated and disconnected silos despite the necessity to focus on the customer experience. The frustration caused by these silos inevitably leads to serious customer experience issues— abandonment of the customer journey, a decrease in spend or money being spent with competitors. This is why the customer experience has become a high-priority, CEO-level area of focus.
How Dirty is your Data? Strategic Plan: The Customer Trust and Privacy Playbook
According to Forrester, marketers’ treatment of customer data has become too liberal, resulting in consumers and legislators calling for massive changes to organisations’ data-collecting rights. Thus, organisations are in need of data governance policies to guarantee compliance with the principles of personal identity management.
Future-Proof Your Marketing Technology
It’s a simple truth: no one can predict the future of marketing technology reliably. The onslaught of new vendors and capabilities is only getting more overwhelming and, in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers plan for tomorrow successfully?
Learn how L.L. Bean is using Tealium AudienceStream as a single source of customer profiles to power cart and browse abandonment, as well as align customer messaging across channels.
See how Mason Companies, which runs ShoeMall.com and other major e-commerce sites, achieved what it thought was impossible: deploy 99 tags across nine divisions in four weeks.