Tag management has evolved rapidly in recent years. What started as a solution for managing snippets of code from marketing vendors, has emerged as the answer to the long-held goal of unified marketing. Tag management systems enable marketers and developers to seamlessly manage and connect their disparate applications and data, as well as drive the next generation of real-time marketing interactions.
Tag management helps marketers and developers tame the “beast” that lurks within their digital operations. The beast represents the complexity caused by the growing reliance on increasingly complex marketing technologies. In this scenario, tag management enables you to:
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