You want to be creative and build campaigns that resonate and drive revenue.
But you’re slowed down by a lack of resources, evolving technical skill sets, and fragmented views of your customers.
As marketers, we love to be creative, enhance and improve customer journeys, and test new technologies. But what we love to do is often sidelined by technical hurdles, limited resources and unconnected data that doesn’t provide a clear, cohesive view of our customers.
Tealium wants to let you do what you do best.
Our mission is to help marketers get back to their core purpose, while allowing them to embrace data, technology, and change. We do this by providing unfettered access to your customer data.
It all starts with data, and for many, that means tags. Tealium’s approach to data starts with the Universal Data Layer where you develop a data roadmap that unites all of your marketing technologies with common definitions in your nomenclature. From there, your data is collected at the point of creation across web, mobile, IoT, and connected devices, resulting in efficiencies and faster time to market.
Tealium’s Universal Data Hub provides a central location for implementing every vendor, managing data collection and enrichment, building omnichannel profiles and consolidating data for your business. This means every vendor you have works with the same customer data and shared business language , guaranteeing consistent customer experiences and greater efficiency throughout the organisation.
In AudienceStream, you can create audiences and segment once across your entire ecosystem of technologies. Gain a deeper understanding of customer behavior by stitching together unknown and known profiles to provide marketing and customer intelligence teams with a complete set of actionable online and offline interaction data. Create better customer experiences across every channel and touchpoint by leveraging a single, universal profile with over 1,000 integrations with digital marketing, advertising, customer experience and business intelligence applications.