Why data is the foundation of enterprise tag management
With the proliferation of tag-based solutions, the need for tag management systems (TMS) has become an essential part of digital marketing. A TMS is a system through which organizations can deploy a single tag on their site, and using a management console, add, edit or remove any tag or pixel to their site without taxing their web development resources or going through lengthy IT release cycles.
There are two primary schools of thought when it comes to designing a TMS. The first is…