Tealium Launches AudienceStream to Help Marketers Discover and Leverage Actionable Audiences in Real Time
New product builds upon core tag management offering to create the industry’s first real-time audience discovery and digital data distribution platform
Boston, MA, and Chicago, IL (September 30, 2013) — Tealium, the leader in enterprise tag management and digital data distribution, today announced the launch of Tealium® AudienceStream™, a patent-pending, audience discovery platform that helps marketers realize the promise of big data by making it easy to identify and leverage actionable audiences in real time. Tealium announced the new product from its attendance at eMetrics Boston (Booth #241) and the Shop.org Annual Summit (Booth #1135).
Tealium AudienceStream is the first service of its kind to enable marketers to define and create on-the-fly segments around their most actionable audiences; correlate customer activity across web and mobile channels; and then distribute those segments to major digital marketing tools to create automated actions based on behavior. This allows marketers to work with third-party vendors to drive better results for remarketing and real-time site personalization.
“For too long, marketers have struggled with a lack of data integration between vendors and no easy way to turn customer insight into action in a timely manner,” said Eric Peterson, an internationally recognized author and the founder of Web Analytics Demystified, a leading digital analytics consulting firm. “Tealium AudienceStream offers an important breakthrough for transforming customer data into marketing action on a real-time basis.”
Tealium AudienceStream is the latest addition to Tealium DataCloud, a digital data distribution suite that also includes Tealium EventStream, which provides a raw data feed of correlated customer data; and Tealium ServerStream, which provides pixel reduction capabilities. These offerings build upon the data foundation created by Tealium iQ, the company’s market-leading tag management service. Tealium AudienceStream can be purchased separately or in combination with Tealium iQ.
“Tealium AudienceStream is helping us maximize the value of our visitors by providing a more personalized experience based on segments and personas that we create,” said Matthew Belitsky, Manager of Marketing Intelligence at Mindjet, which provides brainstorming and collaboration software and services. “Using Tealium’s tag management solution in combination with AudienceStream provides us with a powerful way to streamline digital marketing efforts, create a cross-channel, cross-vendor view of our visitors and increase revenue.”
A key component of Tealium AudienceStream is an integrated distribution marketplace that enables marketers to instantly send their actionable audience streams to major digital vendors. These vendors span multiple categories, including email, multi-channel messaging, content management, site optimization, customer relationship management, data management, data visualization, business intelligence and data warehousing platforms.
“Tealium AudienceStream builds upon our core tag management platform to create a new class of application for driving marketing performance,” said Jeff Lunsford, CEO of Tealium. “AudienceStream solves many challenges that have plagued marketers for years: timely customer data integration, a true 360-degree view of the customer journey, and the ability to take action on customer data in real time. We are excited to offer this new product to our many customers and look forward to working with industry-leading digital marketing partners to rapidly expand our distribution marketplace.”
To find out more about Tealium AudienceStream, please visit http://www.tealium.com or download two new white papers: “Digital Data Distribution in Action: A New Approach for Driving Real-Time Marketing Optimization” by Eric Peterson of Web Analytics Demystified; and “The Rise of Data Activism: How Digital Data Distribution (D3P) Enables Marketers to Act on Their Data.” On Oct. 16 at 10 a.m. PT, Eric Peterson and Tealium will present a webinar on how organizations can benefit from a D3P.