Tealium for Mobile

Mobile Strategies Require Maximum Flexibility

Success in this new multi-device era means you need an extraordinary amount of flexibility when it comes to how you collect data and implement technologies in mobile apps and on your mobile web sites. Whether you’re a mobile developer who wants to understand the customer data stream from app to vendor, or a marketer and analyst who wants to understand what individual customers are doing across devices, flexibility and speed are essential elements to your success.

Tealium for Mobile Web

Core Benefits

Single implementation – Your standard Tealium iQ implementation covers both your web and mobile sites.

Extend your knowledge of customer behavior across devices – Obtain a complete understanding of visitor interactions across all devices and channels. Gain a more complete understanding of behavioral differences on mobile versus desktop environments.

Leverage best-in-class vendors – Try out new mobile technologies without costly, time-consuming development cycles.

Key Differentiators

Cross-device visitor stitching – Use any known identifier to create a comprehensive 360-degree composite view of your customers.

Only load the tags you need – Bandwidth is often a scarce resource on mobile devices. Tealium iQ puts you in control of which tags are loaded on your mobile pages, allowing you to streamline the mobile user experience.

Tags served from the fastest network on the planet – The Tealium iQ best-in-class multi-CDN network serves tags to mobile users at blazing speeds.

Key Capabilities

Fully Integrated

Fully integrated with Tealium iQ

Tealium for Mobile leverages the power of Tealium iQ’s data layer to capture real-time events across all of your mobile web sites. Newly added data elements are immediately available within Tealium iQ to be shared with a wide array of mobile vendor tags.

Real-time Data

Real-time data collection

Real-time interactions of visitors across all properties managed by Tealium iQ immediately flow into your mobile technologies for analytics, advertising, and messaging.

Hassle-free

Lightweight and hassle-free

Your mobile web content shares the same Tealium iQ implementation as your web site. The same speed and reliability that make Tealium iQ the leading enterprise tag management system apply to your mobile web channel.

Easily Expand

Easily expand your mobile strategy to mobile applications

In addition to the standard mobile web support, Tealium also offers a very robust software development kit (SDK) for your native mobile applications. The Tealium Mobile SDK is available on the widest array of native operating systems and cross-development tools in the world.

Customer Quotable

“Mobile is a highly strategic channel for us and we needed a tag management solution that could provide robust tagging for all of our mobile apps. Tealium was the clear cut leader in providing the best technology and vision for mobile tag management.” 

– Richie Hannah, Great Call

Tealium for Mobile Apps

Core Benefits

Quickly add measurement to your mobile app – Through a few clicks in the Tealium iQ™ tag management system user interface, a new vendor solution can be seamlessly integrated into your mobile app without changing a line of code.

Extend your knowledge of customer behavior across devices – Obtain a complete understanding of visitor interactions across all devices and channels. Gain a more complete understanding of behavioral differences on mobile versus desktop environments.

Avoid costly re-certification procedures – Through management of your mobile vendors in Tealium iQ, there’s no need to re-compile your app or re-submit it for approval to the app stores.

Leverage best-in-class vendors – Try out new mobile technologies without costly, time-consuming development cycles.

The flexibility to measure anything – Tealium for Mobile gives you the ability to capture and measure any visitor interaction within your mobile app.

Deliver push notifications from the Tealium AudienceStream solution – Create push notifications based on key visitor segments, attributes, or behavior.

Key Differentiators

Mobile App Autotracking – A single line of code placed in your mobile app is sufficient to turn on robust capture and reporting of interactions.

Flexible batching – If a mobile user goes offline or out of range, the Tealium Mobile software development kit (SDK) can continue to capture interactions and send them once the device has re-connected.

Mobile implementation and debugging tools – Mobile developers can leverage the Tealium Mobile Companion for help in defining key data elements in your mobile app.

Support for the leading mobile cross-development tools – Tealium for Mobile not only supports the leading native mobile operating systems, but also the leading cross-development technologies like Titanium, PhoneGap, or Unity.

Key Capabilities – Mobile App

Fully Integrated

Fully integrated with Tealium iQ

Tealium for Mobile leverages the power of Tealium iQ’s data layer to capture real-time events across all of your mobile applications. Newly added data elements are immediately available within Tealium iQ to be shared with a wide array of mobile technologies.

Real-time Data

Real-time data collection

Real-time interactions of visitors across all properties and applications managed by Tealium iQ immediately flow into your mobile technologies for analytics, advertising, and messaging. Unlike some mobile analytics providers that rely on batch processing, the Tealium Mobile SDK captures live user interactions and transfers them to your vendors immediately.

Hassle-free

Lightweight and hassle-free

The Tealium Mobile SDK is available in a variety of flavors and sizes depending on your preferences for functionality. Sizes start around 100KB on Android and 600KB on iOS devices.

Platform Support

Support for the widest range of platforms

Whether you have a mobile-first strategy or you are striving to meet the evolving demands of your customers, you need the flexibility to work with a variety of mobile platforms. The Tealium Mobile SDK is available on the widest array of native operating systems and cross-development tools in the world.

Mobile Companion

Mobile companion

For iOS and Android devices, Tealium’s Mobile Companion software enables data-driven teams to access and identify relevant data points while viewing their mobile apps. To activate, simply shake your mobile device and Mobile Companion will appear as a graphical overlay. Users can then tap the screen to assess different data points, which can then be made available to Tealium iQ.