What To Do With ITP 2
What is ITP 2? Apple’s Intelligent Tracking Prevention (ITP) version 2 was released with Safari this year. This is the first major browser to completely eliminate third-party cookies on the [...]
3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight
Successful brands know the power that having detailed data on their customers can produce – it becomes their biggest opportunity and truly can act like marketing gold as it allows them to [...]
3 Tips to Ensuring Data Governance Compliance and Success
Compliancy with the General Data Protection Regulation (GDPR) must be completed by applicable businesses before May 25, 2018. Many organizations are wondering how exactly to get started with [...]
Tealium iQ: Data Privacy as a Differentiator
Digital Velocity New York is just around the corner, and we’re thrilled to welcome back Blast Analytics & Marketing to our Partner Pavilion this year. Blast is a long-standing Tealium [...]
Why GDPR Isn’t Your Biggest Problem
In sales and marketing we often discuss the concept of a ‘compelling event’. The theory goes that people aren’t just buying tools that sound cool, they’re buying technology when motivated by a [...]
Data Governance: 5-Step Checklist for Success
In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]
With the Proliferation of IoT, How Do You Govern Big Data?
We are surrounded by The Internet of Things (IoT), and we’re living in an age that’s more connected than ever. The universe you’ve created is customized to your personal characteristics, so take [...]
