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Category Archive for: "Data Governance"
3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight
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By Julie Graham
In Data Governance Posted May 22, 2017

3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight

Successful brands know the power that having detailed data on their customers can produce – it becomes their biggest opportunity and truly can act like marketing gold as it allows them to [...]

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3 Tips to Ensuring Data Governance Compliance and Success
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By Julie Graham
In Data Governance, Uncategorized Posted April 11, 2017

3 Tips to Ensuring Data Governance Compliance and Success

Compliancy with the General Data Protection Regulation (GDPR) must be completed by applicable businesses before May 25, 2018.  Many organizations are wondering how exactly to get started with [...]

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Tealium iQ: Data Privacy as a Differentiator
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By Nicole Doone
In Data Governance Posted April 4, 2017

Tealium iQ: Data Privacy as a Differentiator

Digital Velocity New York is just around the corner, and we’re thrilled to welcome back Blast Analytics & Marketing to our Partner Pavilion this year. Blast is a long-standing Tealium [...]

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Why GDPR Isn’t Your Biggest Problem
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By Matt Parisi
In Data Governance Posted February 16, 2017

Why GDPR Isn’t Your Biggest Problem

In sales and marketing we often discuss the concept of a ‘compelling event’. The theory goes that people aren’t just buying tools that sound cool, they’re buying technology  when motivated by a [...]

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Data Governance: 5-Step Checklist for Success
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By Nicole Doone
In Data Governance Posted October 5, 2016

Data Governance: 5-Step Checklist for Success

In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]

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With the Proliferation of IoT, How Do You Govern Big Data?
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By Genesis Velarde
In Data Governance Posted August 23, 2016

With the Proliferation of IoT, How Do You Govern Big Data?

We are surrounded by The Internet of Things (IoT), and we’re living in an age that’s more connected than ever. The universe you’ve created is customized to your personal characteristics, so take [...]

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