To decide which content, vendors, and marketing strategies perform better, use the Tealium Segmentation extension. It will enable you to intentionally or randomly create new segments and then run a simple A/B test to evaluate new vendors, calls to action, or personalized content.
To understand which content is most engaging, the Tealium Content Modification extension delivers personalized content to visitors who have been segmented into groups. You can randomly assign visitors to segments you specify or create rules to assign certain visitors to particular segments.
Keeping all your commerce technology vendors in sync can be challenging. The Tealium E-commerce extension lets you automatically send consistent order completion data to affiliates and analytics vendors.
The Tealium Currency Conversion extension gives you the ability to translate e-commerce transaction data into your currency of choice.
Tealium’s extension for Adobe’s Test & Target lets you tag asynchronously, removing the danger of breaking your site with a synchronous tag that fails to load. This extension also avoids the appearance of flicker when performing content modification.
The Tealium Privacy Manager extension allows you to add a widget to your site that delivers an automatic way to abide by local laws and regulations regarding visitor privacy and tracking. By using this extension you can specify which tags visitors can choose to opt out of and which will always load.