Customer data onboarding is the critical connection between offline and online marketing that marketers can leverage in driving or creating more cohesive cross-channel customer engagement.
Forrester defines customer data onboarding as the process of making offline, known customer data available as online, anonymous audience segments for marketing engagement. View this report today to learn:
Download your complimentary copy of the July 2017 Forrester report, “Making the Most of Customer Data Onboarding” to learn more.
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