Realities in the Age of the Customer
The Post-Digital CMO
Date: Wed, January 25, 2017
Time: 9:30 a.m. (PST)
2017 will bring to the forefront a new age of customer dynamics where emotional connections to brands play a bigger role in decision making than ever before. Marketing leaders and customer experience professionals will face an increasing sense of pressure to deliver agile, customer-obsessed strategies that go beyond traditional marketing and across the wider customer experience. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets. The good news is that the solution is not buying several new tools and technology, but connecting what you have in a new, more powerful way.
Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can invest in technology as well as internal and external partnerships that will result in winning in this new age of the customer.
Vice President and Principal Analyst
You will learn how to:
- Develop the skills the modern marketer needs in order to survive and thrive in this new age
- Break away from a myopic view of technology and digital strategies in order to satisfy the emotional needs of today’s customer
- Successfully engage and sustain customer relationships with compelling, data-fueled experiences
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