Tealium is named a ‘Vendor to Watch’ in Gartner’s 2017 Magic Quadrant for Digital Marketing Hubs.
According to Gartner, a digital marketing hub provides marketers and applications with standardized access to audience data, content, workflow triggers and operational analytics to automate execution and optimization of multichannel campaigns, conversations, experiences and data collection across online and offline channels.
Tealium enables hundreds of organizations worldwide to power better, more relevant customer experiences through a single approach to connecting data. It enables marketers to:
- Build a solid data foundation that unifies first-party customer data from any and all touchpoints, across web, mobile, offline, and IoT
- Take real-time, relevant action using any of the marketing technologies already in their marketing stack
- Leverage an ecosystem of deep, native integrations with hundreds of leading marketing and customer data solutions
To learn more, download your complimentary copy of the complete 2017 Magic Quadrant for Digital Marketing Hubs now.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, February 14, 2017