Pharmaceutical Industry
CDP Preparation Workshop

The market for Customer Data Platforms (CDPs) is growing like never before — and with good reason. Pharmaceutical companies are investing in CDPs to unify their customer data to provide the cohesive, personalized experiences that Healthcare Providers (HCPs) and patients are demanding. 

But now that pharma orgs understand the power of CDPs, many struggle with selecting the right vendor for their business goals, or even where to start in their evaluation journey.

Sound familiar? Well this hands-on workshop is designed just for you. 

Register for this 60-minute workshop and you’ll walk away with everything you need to consider while evaluating CDPs, including:

• How to evaluate CDPs for the Pharma Industry
• A guide to building a business case for a Pharma CDP and getting internal stakeholder buy-in
• Benefits and challenges of buying vs. building a Pharma CDP
• A set of Pharma specific use cases that can help you in your decision making
• Regulatory requirements to be mindful of when implementing a Pharma CDP
• Panel discussions with industry leaders around Customer Engagement challenges and opportunities in Pharma