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Better Together: Tealium + TikTok

Tealium’s integrations help brands use first party data to better target, measure and optimize their campaigns on TikTok.

What Marketers Can Achieve

Tealium’s Customer Data Hub goes beyond just offering a traditional pixel integration with TikTok by connecting out of the box with TikTok Events API. This hybrid integration helps preserve advertising measurement by enabling businesses leverage consented, first-party data from across their organization. It also makes more signals available to TikTok to optimize campaign performance.

Build audiences
Improve optimization
Measure performance
Group cheering at live event

Build marketing audiences

By sharing first-party data, Marketers will be able to create audiences, re-engage previous website visitors, and model lookalike audiences.

EventStream Example

Improve campaign optimization

By sharing events about the customer's journey, Marketers can unlock TikTok’s optimization products and achieve their marketing objectives.

Quality Data

Measure true campaign performance

By recovering conversions not observed today, Marketers will get visibility into the real performance of their campaigns and associated return on ad spend (ROAS). This is crucial to inform decisions on where to best spend their ad budget.

What is TikTok Events API?

The TikTok Events API is a Server-to-Server (S2S) integration that allows marketers to share website and app visitor events directly to TikTok. Data that is shared via the Events API is processed similarly to information shared via the TikTok Pixel and TikTok SDK business tools. Brands can leverage events data to power solutions like dynamic product ads, custom targeting, campaign optimization and attribution.

The Tealium and TikTok Events API

Tealium helps companies manage, organize and activate their first-party customer data in order to deliver great customer experiences. As part of the Tealium Customer Data Hub, EventStream API Hub provides server-side data collection and orchestration to help businesses go beyond data from tags / mobile SDK’s to build a more complete view of the customer journey, reduce the impact of data drop-off due to technical issues / ad blockers / network connectivity issues, and improve data governance and control. Tealium has a realtime turnkey server-side integration for TikTok Events API via EventStream in addition to TikTok Pixel and TikTok SDK. Those let clients benefit from a more reliable, more secure way of sharing data while taking advantage of all other integrations in the Tealium Marketplace to future-proof their data collection.
TikTok Tealium API Events Data Flow Chart

Benefits of the Tealium EventStream
and TikTok Integration

Streamlined Stability
and Security

Integrate and iterate without client-side limitations, like network connectivity or ad-blocker issues.

Configurable
Privacy Controls

Stay compliant with rapidly evolving requirements and adapt what data you share and when you share it.

Maximum
Event Measurement

Accurately capture more events on browsers, apps and devices to get a unified view of your customer's journey.

Best Practices of TikTok Events API:

Click ID

A Click ID is a unique identifier that is appended to the click url every time a person clicks on an ad on TikTok. Once the website is loaded, Tealium can help you to store the Click ID and share it back to TikTok everytime the person triggers an event. Each Click ID is unique and is valid for 7 days.

Advanced Matching

Advanced Matching is a feature that enables you to send customer emails and phone numbers in a privacy-safe way for those to be matched with people on TikTok. To increase the probability of matching events with people on TikTok, the recommendation is to use both Click ID and Advanced Matching together.

How Do I Get Started?

In Tealium, you can then find the connector in our server-side marketplace for EventStream by simply selecting the “TikTok Events” connector and begin the setup and testing process.

Here is a helpful doc to walk you through the process.


Requirements:


  • The advertiser must be willing to use TikTok Pixel in the Tealium container tag or 3rd party Tag Management (TMS) to enable passing Click and Advanced Matching IDs through the Pixel for deduplication purposes.

  • Customer data submitted on the page (typically associated with deep conversions, e.g. purchases/leads/sign-up, etc).

We’re Here to Help

Get in touch and we’ll help you with whatever you need.

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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