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    Monthly Archive for: "June, 2014"
     The Marketing Funnel is Dead – Long Live the Customer!
    0
    By Ali Behnam
    In Customer Centricity
    Posted June 19, 2014

    The Marketing Funnel is Dead – Long Live the Customer!

    The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]

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     Don’t Sell Your Data Layer Short
    0
    By Jay McCarthy
    In Customer Centricity
    Posted June 9, 2014

    Don’t Sell Your Data Layer Short

    The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]

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