The Rise of the Customer Experience Model
In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]
Tealium Customers on their Top Digital Marketing Solutions
What are the solutions that modern digital marketers are using to drive results? We asked that question of some of our customers at Tealium University in Santa Monica recently. Here are their [...]
Tealium Customers in the Spotlight: How Do You Benefit from Tealium?
Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale [...]
Digital Velocity Europe 2014: Four Key Digital Marketing Takeaways
Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing [...]
