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        • Intro to Mobile Data
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        • Mobile Libraries and SDKs
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    Blog

    Monthly Archive for: "October, 2014"
    0
    By
    In Insights and Analytics
    Posted October 29, 2014

    Marketers Find New Source for MarTech Software Reviews with TrustRadius

     Editor’s Note: Learning how to navigate an increasingly complex marketing technology landscape is something that continues to challenge many marketers. Tag management helps brands easily deploy, [...]

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    0
    By
    In Customer Centricity
    Posted October 22, 2014

    Infographic: How Developing a Formal Martech Strategy Pays Off Big

    Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

    READ MORE
    0
    By
    In Tag Management
    Posted October 7, 2014

    The Power of Tag Templates

    One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]

    READ MORE
    Categories
    Customer Centricity
    Data Governance
    Insights and Analytics
    Iot and Mobile
    Tag Management
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.