December 2014 – Tealium

Posted December 16, 2014

How to Become a Better Marketing Technologist

Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

By Erik Bratt

In Tag Management

Posted December 1, 2014

Lessons Learned From Cyber Monday

Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]