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    • Products
      • Overview
      • Tealium iQ Tag Management
      • Tealium EventStream API Hub
      • Tealium AudienceStream CDP
      • Tealium DataAccess
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      • Tealium Predict Machine Learning
    • Solutions
      • Mobile
        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
    • Resources
      • Resource Library (hub)
      • Videos
      • ROI Calculator
      • Tealium Learning Center
      • Education
    • Company
      • Contact
      • Leadership
      • Careers
      • Blog
      • Events
      • News
      • Executive Briefing Center
      • Partners
      • Technology Partners
      • Brand Assets
    • For Developers
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    Blog

    Monthly Archive for: "May, 2015"
     10 Ways Tealium Powers Marketing Automation Programs
    0
    By
    In Customer Centricity
    Posted May 28, 2015

    10 Ways Tealium Powers Marketing Automation Programs

    One of the questions we get at Tealium is how we work with different technologies. With so many solutions touting the same goal, it can often be difficult to understand how these marketing [...]

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     One Segment, Many Channels: How to Maximize Your Customer Data
    0
    By Dan George
    In Customer Centricity
    Posted May 21, 2015

    One Segment, Many Channels: How to Maximize Your Customer Data

    One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform  is the discovery of new ways of solving old problems. We’re [...]

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     Atmospheric Marketing … with a Side of Bacon
    0
    By
    In Customer Centricity
    Posted May 5, 2015

    Atmospheric Marketing … with a Side of Bacon

    Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]

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    Under the Hood
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.