Why The Term “Tag Management” Sucks
I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]
Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]
Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]
What is the biggest challenge for marketers so far in 2015?
Digital Velocity Europe 2015 is just around the corner, on 11th June, and we are looking forward to another great day of discussing the latest digital trends, as well as ongoing challenges and [...]
