Segment Once, Act Everywhere
On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]
Universal Data Hub: Fuel Your Customer Data Strategy
Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]
Video: Media Suppression Framework Session
Optimizing a campaign can be a difficult task for any media buyer without the right strategy and tools in place. The KPI’s are usually similar when measuring performance – eCPM, CTR, [...]
What’s in a Game of Foosball?
Marketers have approximately three seconds to grab the attention of passing traffic. This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]
Three Tips for Mobile and OTT-Enhanced Marketing
Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s [...]
Create a Unified Language to Empower a Customer-Centric Strategy
It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]
The Deep (Code) Freeze
As we catch the last of the summer rays, many digital marketers working in retail will be stepping off the plane from warmer climes and heading back to dust off their winter coats. Why? Because [...]
