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        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
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        • CDPs vs. DMPs
        • Identity Resolution
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      • Google + Tealium
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    Blog

    Monthly Archive for: "July, 2019"
     The Weekly Watch: How a CDP Brings Together Molekule’s Brand and Performance Marketing
    0
    By Matthew Berger
    In Customer Centricity, Customer Data Platform, Martech
    Posted July 31, 2019

    The Weekly Watch: How a CDP Brings Together Molekule’s Brand and Performance Marketing

    Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

    READ MORE
     Easily Manage Tag Loading with Tealium’s New Load Order Manager
    0
    By Matt Parisi
    In Tag Management, Under the Hood
    Posted July 26, 2019

    Easily Manage Tag Loading with Tealium’s New Load Order Manager

    Tealium iQ Tag Management (TiQ) is getting a new feature! The new Load Order Manager eases the management of tag loading to ensure data is collected and triggered properly to deliver high quality [...]

    READ MORE
     CDP: You Don’t Need a Use Case
    0
    By
    In Customer Data Platform, Customer Success, Data, Insights and Analytics
    Posted July 22, 2019

    CDP: You Don’t Need a Use Case

    If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

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     Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars
    0
    By Matthew Berger
    In Data, Data Governance, Privacy Regulation
    Posted July 18, 2019

    Is the End of Cookies Near? How to Navigate ITP and the Consumer Privacy Shift in the Web Browser Wars

      The latest updates to Apple’s Intelligent Tracking Prevention (ITP) have arrived, and many digital marketers are wondering how the new limitations on cookies in Safari will affect their data [...]

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     Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
    0
    By Matthew Berger
    In Customer Centricity
    Posted July 11, 2019

    Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

    MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

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     ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle
    0
    By Ty Gavin
    In Insights and Analytics, IoT and Mobile, News, Under the Hood
    Posted July 4, 2019

    ITP 2.x and the Latest Updates in the Browser Consumer Privacy Battle

    With Apple’s latest edition of ITP, or Intelligent Tracking Prevention, the battle between Apple, Google, and Mozilla to own the consumer privacy narrative is heating up. I’ve written on ITP a [...]

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     Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
    0
    By Julie Graham
    In Customer Centricity
    Posted July 4, 2019

    Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

    MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

    READ MORE
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    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

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    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.