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    • Products
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    • Solutions
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        • Intro to Mobile Data
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        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
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      • Customer Data Platform
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        • GDPR
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      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
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    Blog

    Monthly Archive for: "August, 2019"
     Chrome’s SameSite Feature Updates Could Be More Significant than Apple’s ITP
    0
    By Ty Gavin
    In News, Privacy Regulation, Uncategorized, Under the Hood
    Posted August 30, 2019

    Chrome’s SameSite Feature Updates Could Be More Significant than Apple’s ITP

      Apple’s Intelligent Tracking Prevention (ITP) privacy-related features have had a lot of press in the last few months. Not to be outdone, Google immediately jumped on the bandwagon with [...]

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     Introducing View-Through Tracking for Tealium iQ Tag Management
    0
    By Jake Spencer
    In Enterprise Tag Management, Personalization, Tealium iQ
    Posted August 23, 2019

    Introducing View-Through Tracking for Tealium iQ Tag Management

    Today, we are excited to announce that View-Through Tracking for Tealium iQ Tag Management is now available! This new extension in Tealium enables organizations to bring impression, campaign and [...]

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     The NYPA Is Dead (for Now), But Consumer Privacy Trends Carry On
    0
    By Matthew Berger
    In Data Governance, Privacy Regulation
    Posted August 13, 2019

    The NYPA Is Dead (for Now), But Consumer Privacy Trends Carry On

    If you’ve been paying attention to the privacy regulation space, it seems like there’s no stopping the political momentum of consumer privacy legislation. Soon, companies may bear a [...]

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     The Weekly Watch: The Data Maturity Gap is Real
    0
    By Matthew Berger
    In Data, Insights and Analytics, Martech
    Posted August 9, 2019

    The Weekly Watch: The Data Maturity Gap is Real

      In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]

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     Stating the Obvious: Recruit Internally
    0
    By Ty Gavin
    In Customer Success, Tealium Culture
    Posted August 6, 2019

    Stating the Obvious: Recruit Internally

    Tealium has been on a steady state of growth for years and we are constantly looking for new talent on the developer side. While growth is a great problem to have, the challenge is how to [...]

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.