Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never [...]
Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.
Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.
The Right Market
Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.
The following are the options you could have been presented:
Not-Personalized
Healthcare
Retail
Financial
The Right Match
Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.