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    • Products
      • Overview
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      • Tealium EventStream API Hub
      • Tealium AudienceStream CDP
      • Tealium DataAccess
      • Tealium For Mobile
      • Tealium Predict Machine Learning
    • Solutions
      • Mobile
        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
        • Data Infrastructure Fundamentals
        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
      • EDW or Data Lake + Tealium
      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
        • Tealium Private Cloud
        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
      • Facebook + Tealium
      • Google + Tealium
    • Integrations
    • Resources
      • Resource Library (hub)
      • Videos
      • ROI Calculator
      • Tealium Learning Center
      • Education
    • Company
      • Contact
      • Leadership
      • Careers
      • Blog
      • Events
      • News
      • Executive Briefing Center
      • Partners
      • Technology Partners
      • Brand Assets
    • For Developers
      • Docs Overview
      • Product Guides
      • Forum
    • Login
    • English
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    Blog

    Monthly Archive for: "February, 2020"
     New Feature Spotlight: Geofencing and Location Tracking for Tealium Mobile
    0
    By Jake Spencer
    In Data, Under the Hood
    Posted February 26, 2020

    New Feature Spotlight: Geofencing and Location Tracking for Tealium Mobile

    Learn about new event batching and geofencing features for Tealium Mobile that help unlock new opportunities for customer insights and experience.

    READ MORE
     3 Ways a Data-First CDP Will Make Marketers Data-Happy
    0
    By Julie Graham
    In Customer Data Hub, Customer Success, Data, Uncategorized
    Posted February 21, 2020

    3 Ways a Data-First CDP Will Make Marketers Data-Happy

    Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never [...]

    READ MORE
     Buying a CDP? Time to Evaluate Your Tag Management System
    0
    By Matthew Berger
    In Martech, Tag Management
    Posted February 18, 2020

    Buying a CDP? Time to Evaluate Your Tag Management System

    Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.

    READ MORE
     SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You
    0
    By Matthew Berger
    In digital marketing, Tag Management
    Posted February 4, 2020

    SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You

    Google Chrome's SameSite update moves businesses further towards a first-party data only approach.

    READ MORE
    Categories
    Customer Centricity
    Data Governance
    Insights and Analytics
    Iot and Mobile
    Tag Management
    Under the Hood
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.