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    • Solutions
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        • Intro to Mobile Data
        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
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        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
        • Identity Resolution
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        • Data Governance Checklist
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        • GDPR
        • CCPA
        • Tealium InfoSec
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      • Amazon Web Services + Tealium
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      • Google + Tealium
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    Blog

    Monthly Archive for: "April, 2020"
     How to Bring Agility to Your Retail Customer Experience Strategy
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted April 22, 2020

    How to Bring Agility to Your Retail Customer Experience Strategy

    Your retail customer experience strategy may not have changed, but how you deliver it has. Learn more about building an agile retail business through data.

    READ MORE
     5 Things to Know About Seamless CDP Integrations
    0
    By Julie Graham
    In Martech
    Posted April 22, 2020

    5 Things to Know About Seamless CDP Integrations

    Integrations are critical to the success of your Customer Data Platform. We sat down with our VP of Technology Partnerships to learn more.

    READ MORE
     How to Align Customer Data Management Technology with Customer Experience Strategies
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted April 16, 2020

    How to Align Customer Data Management Technology with Customer Experience Strategies

    Customer data management technology can be challenging, as can aligning it with your customer experience strategies. Get insight in our latest Newsletter!

    READ MORE
     6 Key Steps for CDP Implementation Success
    0
    By Julie Graham
    In Customer Centricity
    Posted April 15, 2020

    6 Key Steps for CDP Implementation Success

    Looking into a CDP and wondering what it takes to get it up and running? See what our VP of Customer Success, Americas, has to say about CDP implementation!

    READ MORE
     How to Adapt When Your Marketing Role Suddenly Changes
    0
    By Ashley Mauras
    In digital marketing
    Posted April 10, 2020

    How to Adapt When Your Marketing Role Suddenly Changes

    When marketing roles change, it's important to adapt to new circumstances. Get tips to do that, and see how you can learn to be more adaptable with data.

    READ MORE
     Simplify Data Integration with the New Connectors Workflow
    0
    By Jake Spencer
    In Under the Hood
    Posted April 7, 2020

    Simplify Data Integration with the New Connectors Workflow

    See the brand new look for data integration with connectors in Tealium AudienceStream CDP and EventStream API Hub.

    READ MORE
     Data Privacy Acronyms Marketers and Analysts Should Know in 2020
    0
    By Jake Spencer
    In Data, digital marketing
    Posted April 6, 2020

    Data Privacy Acronyms Marketers and Analysts Should Know in 2020

    Data privacy is a critical topic for companies and their consumers. Keep up to date on the latest data privacy acronyms in our latest post!

    READ MORE
     The Benefits of a CDP Are No Longer Just Nice to Have
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted April 1, 2020

    The Benefits of a CDP Are No Longer Just Nice to Have

    You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.

    READ MORE
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    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.