Dynamic marketing is a strategy that reflects the way your buyers are already engaging with your brand. Learn more about fueling driven CX.
The potential benefits of using ML capabilities are vast. How do you know where to get started? This is part 2 of a 2-part series. You can read part 1 on building you ML business case here. This [...]
The potential benefits of using ML capabilities are vast. How do you know where to get started? This is part 1 of a 2-part series. Read Part 2 on Selecting Use Cases here This article series was [...]
Data-as-a-Service is a newer concept, but it can help your company manage the challenges of digital transformation and data privacy regulations.
The third-party cookie loss is upon us! Do you know what you need to come out on top? A first-party data strategy that improves the customer experience.
Learn how Monash University unlocked and activated machine learning insights with a Customer Data Platform to improve their customer's experience.
Getting started with a CDP can feel overwhelming, but a single killer use case can help you stay focused and get buy-in early on.