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        • Mobile Libraries and SDKs
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      • Customer Data Platform
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        • CDPs vs. DMPs
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        • Data Governance Checklist
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      • Facebook + Tealium
      • Google + Tealium
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    Blog

    Monthly Archive for: "October, 2020"
     4 Ways to Make the Most of Holiday E-Commerce Insights
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted October 27, 2020

    4 Ways to Make the Most of Holiday E-Commerce Insights

    The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.

    READ MORE
     Move Your CX to a Mobile-First World By Unifying Your Data
    0
    By Matthew Berger
    In Insights and Analytics
    Posted October 26, 2020

    Move Your CX to a Mobile-First World By Unifying Your Data

    Apps are on the rise, make sure they’re not your biggest silo. Learn how Tealium for Mobile can turn your mobile cx data into valuable marketing insights.

    READ MORE
     Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)
    0
    By Matthew Berger
    In Data-driven Marketing
    Posted October 26, 2020

    Why CMOs Should Care About Third-Party Cookie Loss (and Start Preparing Today)

    Third-party cookies are disappearing, but what does that mean for CMOs? We dive into a few of the things CMOs have to consider before 2022.

    READ MORE
     Is Data Your Strategy or is the Marketing Cloud? A Key Question in a Changing CDP Market
    0
    By Jake Spencer
    In Data-driven Marketing
    Posted October 22, 2020

    Is Data Your Strategy or is the Marketing Cloud? A Key Question in a Changing CDP Market

    Marketing clouds are making waves in the CDP space, but the data behind your CX goes far beyond a single cloud. Learn more about vendor neutral CDPs.

    READ MORE
     E-Commerce Holiday Shopping Will Be Huge This Year— Can Retailers Capitalize?
    0
    By Matthew Berger
    In digital marketing
    Posted October 20, 2020

    E-Commerce Holiday Shopping Will Be Huge This Year— Can Retailers Capitalize?

    All signs are pointing to a huge rise in e-commerce holiday shopping this year. We've laid out three things retailers can do now to make the most of it.

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.