Blog

The world of mobile development is ever-changing, and 2021 was one for the books, especially with regards to mobile features for CDPs. Here at Tealium, we're always trying to stay ahead of the [...]

There are numerous reasons why colleges and universities are now using Customer Data Platforms (CDPs) in higher education. We all would like experiences to be relevant and tailored to our [...]

Today we have released the second annual “2022 State of the CDP Report” which uncovered the growing centrality of CDPs to a businesses’ success. We surveyed more than 1,000 marketing and business [...]

In today’s hyper-digital world, the way we engage with consumers has dramatically changed and identity resolution has become increasingly important. Your customers now expect more personalized [...]

Yes, it has been another year of change, leaving many of us craving more predictable times. With 2022 quickly approaching, here are my thoughts on what next year will hold for the booming [...]

With the 3rd party cookie apocalypse on the horizon, more and more brands are seeing the value in establishing or extending their direct customer relationships through first party data. These [...]

Data has been the predominant resource to tap in driving better customer experiences for quite some time. It’s not a controversial statement, just a reality when you think of it in appropriately [...]

The closure of borders in 2020 as the Covid-19 pandemic took hold was swift, with European Union leaders voting on a 30-day closure in mid-May. The benefit of hindsight shows how just 30 days was [...]

It seems counterintuitive to say that making it easy for customers to cancel a booking (especially at very short notice), is smart business practice. It’s all about conversion, surely, not [...]

The CDP market is notoriously diverse. The sub-segment for B2B is no exception. Recently, we’ve seen a divergence with specialist B2B CDPs that offer capabilities traditionally handled in point [...]