---
title: "Case Study: Powering Real-Time Engagement at Scale"
id: "84425"
type: "post"
slug: "case-study-powering-real-time-engagement-at-scale"
published_at: "2025-06-20T18:55:19+00:00"
modified_at: "2026-05-29T18:07:25+00:00"
url: "https://tealium.com/blog/artificial-intelligence/case-study-powering-real-time-engagement-at-scale/"
markdown_url: "https://tealium.com/blog/artificial-intelligence/case-study-powering-real-time-engagement-at-scale.md"
excerpt: "Challenge As Tealium prepared for its global 2025 Digital Velocity events, the goal was to deliver more than just a conference app—it needed to be a living demonstration of what’s possible with the Tealium ecosystem. The team set out to..."
taxonomy_category:
  - "Artificial Intelligence"
taxonomy_post_tag:
  - "Artificial Intelligence"
taxonomy_blog_product:
  - "AudienceStream"
  - "EventStream"
  - "MomentsIQ"
---

Artificial Intelligence

# Case Study: Powering Real-Time Engagement at Scale

## Powering Real-Time Engagement at Scale – Inside the 2025 Digital Velocity App

Craig RouseJune 20, 2025

## Challenge

As Tealium prepared for its global 2025 Digital Velocity events, the goal was to deliver more than just a conference app—it needed to be a living demonstration of what’s possible with the Tealium ecosystem. The team set out to showcase real-time personalization, AI-driven recommendations, post-event engagement, and seamless integrations with partner technologies, all in a mobile-first experience. Beyond a single event, this would act as a blueprint for how brands could activate Tealium’s capabilities across the full customer journey.

## Solution

To bring this vision to life, Tealium developed a powerful, integrated mobile app experience that captured, analyzed, and activated user data in real time. Key components included:

- **Tealium SDKs & Services:** Enabled the core of user behavior tracking, real-time data collection, consent management, and support for gamified features like QR code check-ins.
- **[Tealium iQ Tag Management](https://tealium.com/products/tealium-iq-tag-management-system/) :** Allowed the team to manage and deploy third-party marketing and analytics tools without app store updates.
- **[EventStream](https://tealium.com/products/tealium-eventstream/) and [AudienceStream](https://tealium.com/products/audiencestream-cdp/) :** Powered real-time event capture, audience segmentation, and downstream activation into platforms like Salesforce for follow-up engagement.
- **[Moments iQ](https://tealium.com/products/tealium-moments/moments-iq/) :** Enabled dynamic overlays (surveys, polls, contextual prompts) based on user actions, enhancing in-the-moment engagement.
- **Push Notification Platform:** Delivered hyper-targeted messages to different audience segments, driving attendance and participation across global event hubs.
- **Jomablue Integration:** Managed attendee authentication, badge scanning, and seamless experience transitions from physical to digital.
- **CMS Integration:** Allowed real-time updates to app content (sessions, speakers, region-specific agendas) without requiring manual deployments.
- **Survey & Feedback Tools (e.g., Qualtrics):** Collected live sentiment and session feedback for immediate analysis and refinement.
- **Partner Integrations (Braze, Mobile Measurement Partners):** Enhanced branded engagement, notification performance, and sponsor visibility.
- **AI/Data Integrations with AWS, Snowflake, Databricks:** Enabled advanced profiling, recommendations, and real-time personalization driven by AIStream concepts.

**Additionally, the app supported:**

- Interactive maps, in-app messaging, and networking tools
- Gamification elements with points tracking and check-in rewards
- Built-in GDPR and regional privacy compliance features
- A globally scalable architecture with multi-region deployment and localization

## Results

- **Real-Time Personalization:** Delegates experienced highly tailored content, messages, and recommendations, increasing engagement and session attendance.
- **Event-to-CRM Integration:** Actions captured in-app were pushed into Salesforce to inform sales outreach and post-event nurture.
- **Behavioral Feedback Loops:** Session surveys and engagement data fed directly into the CMS and personalization engines, enabling rapid content adaptation.
- **Marketing Showcase:** Demonstrated live how Tealium customers can connect data across platforms and channels using real-time pipelines.
- **Customer Inspiration:** Many attendees remarked on the practical and relatable demonstration of Tealium’s capabilities—something they could envision applying to their own ecosystems.

## Final Thoughts

The 2025 DV app wasn’t just a companion for an event—it was a live, interactive proof of concept. It demonstrated how real-time data, AI, and orchestration platforms can work in harmony to elevate both customer experience and operational impact. For Tealium customers, it served as a tangible reference architecture for their own transformation efforts.